Celia Milton on Why you need to get to know your ideal clients and what makes them tick!
The reason I interviewed Celia is because I think the story behind how she started her Wedding Ceremony Officiant business is inspiring; she started her dream business when she was 49 years young – This just goes to show you that you can begin to work on your achieving your dreams at anytime, all you have to do is just make the decision. Why not now?
During the interview I learned how important it is to become crystal clear on the personality of your business and how to communicate to your potential clients the benefits of your products and/or services to them – bearing in mind that what you do is not for everyone, hence it’s of utmost importance that you know who your ideal clients are and why you are the best person to provide them with the solutions that they are looking for.
Why you need to get to know your ideal clients and what makes them tick [22:22m]: Play Now | Play in Popup | Download (33)In her own words:
I owned a catering business with my ex husband/business partner, and we had a tremendous business for 18 years. When he passed, in 2008, I knew I couldn’t continue that business. I became a wedding Officiant, and less than two years later, I have the practice I always dreamed about! I officiate for over 100 couples a year, I work from my home office, and I love about 98% of my work life.
Tips for overcoming business challenges
Decide who you are; become crystal clear on what personality your business will take on and how you will communicate that to your potential clients.
Be unique, be special, be niche; Try something completely silly, get noticed for being unique.
Profile your ideal client; know who they are, what they want, how they search, why they buy. You cannot be everything to everyone. You need to be everything to that target client. Have fun with it. If you don’t love your business, no one else will either.
Network enthusiastically with the other person’s needs in mind; Always ask yourself what you can do for them, not what they can do for you.
Follow up on your networking; don’t just take a card and hope. Genuinely take an interest in that person’s business and talents.
Deliver as close to perfection as you can; more if that’s possible. Become a partner with your client. Be on the same side of the table.
Connect with Celia Milton:
Celia officiate weddings mostly for people who do not have a particular church affiliation and want their wedding to be fun and upbeat!
On her website www.CeliaMilton.com
Call her @ (201) 563-5544
Question for you:
What steps have you taken to get to know your ideal clients and how have you gotten them to understand the benefits of your products and/or services even though your price might be higher than your competition?
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