As an entrepreneur you are faced with the challenge of finding various means to market your business. You also need to keep marketing on different mediums in order to find the best ones for bringing you quality leads that you can eventually turn into actual clients.

Marketing online also presents its own unique set of challenges because it seems something new pops up every minute and you have to always play “catch up with new technology”. To me one of the time tested means of marketing on the internet is Search Based Marketing hence I interviewed Ken Robbins from Response Mine Interactive because I wanted to learn from the expert why online search marketing is still a viable means for getting the word out about a business.

 Why online Search Based Marketing is still relevant today [27:45m]: Play Now | Play in Popup | Download (16)

In this interview Ken discussed:

• How to use search marketing to get your desired results
• Why you need to build a sales funnel for handling the leads that you get from search based marketing
• The various types of search marketing companies and why those who use the “pay for performance” model are best to work with
• The different way of Marketing on the internet and how to use them for your business
• The difference between marketing to consumers and marketing to businesses
• How to build relationships with businesses when marketing B2B
• Why you need pay attention to research data and how to make use of it when implementing search marketing

In his own words:

Internet/search marketing is more cost effective than branding or other forms of traditional marketing. Most of today’s leads are found on the internet and online lead generation offers small businesses the opportunity to create powerful customer acquisition channels that position them for success. Internet marketing helps small businesses convert their web traffic to qualified leads and sales which is the real leverage in their marketing model. Online marketing increases customers, sales and the efficiency of small businesses’ marketing over time, thus increasing their profits.

Connect with Ken Robbins:

Ken is the president of Response Mine Interactive a company that specializes in helping small business owners acquire more customers

On his website www.ResponseMine.com

On Twitter @kenrobbins

Questions for you:

• What are you currently doing to market your business online using search based marketing?
• What issues do small business owners need to be aware of when looking for a company to implement search marketing on their behalf?

Visitors who read this post also read:

• Interview: Bill Milnazik on Why branding your business is an important part of your marketing efforts
• Interview: Stephen Silver on How to successfully raise funds from Venture Capitalists (VCs) for your small business
• Interview: Kevin Dwinnell on How to properly build an online community for a small business

Get my FREE Ebook & Newsletter!

Enter your name and email address below to get Instant Access to:

• 1. Your Free copy of my ebook, The Entrepreneur's Guide to Running A Business in the Cloud
• 2. Email updates of the latest blog posts and interviews with small business experts
• 3. Insider Newsletter with outsourcing tools and Virtual Assistant hiring and managing tips that you can't find on the blog

First Name

Email Address

Close