The conventional wisdom regarding Apple’s new tablet computer, the iPad, is that it is a gorgeous toy, suited for mostly consumption of media such as movies, games and e-books; that it’s not ready for serious use as a business tool. That got me thinking and I needed to find out why every day I see people involved in real work carrying the device with them, and they brag about just how productive they can be on it. Although I’m not yet ready to declare the iPad as the ultimate replacement for notebooks and netbooks, I can see value in using the iPad, especially for small businesses that make use of a lot of Cloud based (online) tools in their daily operations. Here are some characteristics that I think merit a second look by entrepreneurs:
Interview: Bill Milnazik on Why branding your business is an important part of your marketing efforts
Posted by Owen McGab Enaohwo
When it comes to building a brand for a business most small business owners seem to it put off and focus on other types of marketing but the reality is that from the very start of your business you need to think of the public image and type of brand awareness you want your business to have? What is the visual face that will represent your business so that once people receive a marketing piece from you or somehow find out about your business they get a clear sense of what your business is all about? Hence branding your business is a continuous process and something you need to always be working on hence I invited Bill Minalzik CEO of Axis Visual; a company that helps entrepreneurs with branding and creating a corporate identity, to come on the show and share his thoughts with you.
Why branding your business is an important part of your marketing efforts