H.Y.V.A. and Save Time™

Public Relations (PR) and Publicity is a great way to get more exposure for your business; which when done correctly can lead to more sales! Since you already wear so many hats as a busy entrepreneur, how do you then launch and properly manage a PR campaign that will generate enough buzz to get the news media, journalists and even bloggers talking about your business? This is the reason I interviewed Jess Todtfeld, president of Success In Media, Inc. Enjoy the interview!

Click to Continue reading 'How to Hire &...'

Technology has leveled the playing field and small business owners now have more resources at their finger tips; from a global workforce, to web and/or mobile tools that allow them to run their businesses virtually. To really paint the picture of how you can harness emerging technologies to keep your business ahead of the competition and reduce costs at the same time, I interviewed Phil Simon, the author of The New Small. Enjoy the interview!

Click to Continue reading 'How to harness emerging...'

Have you ever spent so much time going through your email inbox? Before you knew it, the work day was gone and you did not even get a chance to focus on other more important business. This is the reason I interviewed Jared Goralnick; the Founder and CEO of AwayFind, a tool that finds your urgent messages and notifies you via your mobile device, a voice call, IM, or even delegates the message to someone you specify. Enjoy the demo and also the discussion on entrepreneurship with Jared!

Click to Continue reading 'Cool Tool Review #10:...'

“If no one is talking about you, you do not exist!” This is what Ted Murphy the Founder/CEO of IZEA; the world leader in social media sponsorship told to me during our interview. IZEA recently became a publicly traded company and I had to get Ted on the show to share his story of how he disrupted the Social Media Status Quo by creating marketing platforms that were initially not accepted by social media pundits and are now frequently used by popular celebrities such as Kim Kardashian, Sean John Combs (AKA P.Diddy) and even well renowned bloggers like Chris Brogan. During the interview he explains how he persevered, stayed focused on his idea and how he built his company to what it is today. Enjoy the interview!

Click to Continue reading 'How IZEA built Sponsorship...'

The reality is that public speaking is a great way to build your brand awareness and prove to a live audience that you are a trusted resource in your niche so that they can get to know, like, trust and eventually buy from you (in some cases they will buy instantly, especially if you have a book to offer to them at the end of your speech). This is why I interviewed Elinor Stutz; the CEO of Smooth Sale, LLC, a sales training company to explain based on her personal experience the benefits of public speaking and becoming an author. Enjoy the interview!

Click to Continue reading 'How Public Speaking and...'