I am sure you know how important it is to continuously market and promote your business; I also know that you might be spending money on several marketing campaigns to get fresh new leads to your website. My question for you is; where exactly are you sending them to? I hope not to your website homepage!
What you need to do is send new leads to a specific Landing Page on your website that has been optimized both with keywords and content that will convert and compel them to take your desired action. How can you easily create such Landing Pages and how do you optimize them to ensure that the leads convert? This is the reason I interviewed Rick Perreault; the CEO of UnBounce, an online (Cloud-based) Landing Page Platform that allows you to easily create, publish and optimize Landing Pages without any HTML coding experience or the need for IT support. Enjoy the interview!
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(Yep! It my affiliate link – I support and recommend this platform for building Landing Pages, try it out)
Question for you:
What have you found recently that works the best for converting New Leads and getting them to take your desired action on your Landing Pages?
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