The reality is that public speaking is a great way to build your brand awareness and prove to a live audience that you are a trusted resource in your niche so that they can get to know, like, trust and eventually buy from you (in some cases they will buy instantly, especially if you have a book to offer to them at the end of your speech). This is why I interviewed Elinor Stutz; the CEO of Smooth Sale, LLC, a sales training company to explain based on her personal experience the benefits of public speaking and becoming an author. Enjoy the interview!
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Elinor is the CEO of Smooth Sale, LLC, a sales training company and she will teach you how to apply relationship selling skills to every endeavor including interviewing, writing a book, and building your business. Please thank Elinor on Twitter for doing this interview!