Cool Tool Review #2: How to Move Beyond Business Cards and get to deeply connect with your Clients and Prospects.
Posted by Owen McGab Enaohwo
Welcome the second episode of Cool Tool Review. I am excited because I got T.A. McCann; CEO of Gist to come on the show and demonstrate to us how his online tool will enable entrepreneurs to move beyond simply piling up business cards of contacts to actually establishing more meaningful relationships with their clients and prospects. We are now in an age where people are continuously engaging online via blogs, social media websites such as Twitter, Facebook, LinkedIn and so on; this has created an environment for you to get a lot more insight into the minds of your clients and prospects so that you can meet them at their point of need. Hence, you can become a resource to them, even before becoming their vendor.
With a cloud-based tool like Gist you are able to see what your contacts are saying online on various websites and this gives you the upper hand to really wow them and build a community. I personally use the tool myself (it’s installed on my iPhone4) and I felt the need to share this tool with you, hence, I reached out to T.A. and he kindly came on the show to give us a demo of how to use Gist (as well as a much better explanation of its uses than I have previously mentioned – LOL) and also share his insights on why being able to deeply listen, engage and communicate with your network of contacts online on the same websites they regularly use will eventually leaded to increased profits as a direct result of increased brand loyalty; check out the interview to find out how!
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