Why Understanding Cultural Differences is Key to your Offshore Outsourcing Success – with Brandi Moore

Posted by Owen McGab Enaohwo

Culture is the way of life of a people; it affects everything we do, the way we think and communicate with each other. The Fortune 500 Companies have long since understood how cultural differences and expectations affects the way business is done globally. This is why they hire boatloads of consultants to help them navigate through the cultural divide so that they do not get “lost in translation“!

As a Small Business Owner planning to outsource work offshore, you need to be aware of key cultural differences that exists in order to enhance your communication skills and enable you to get your desired results. This is the reason I interviewed Brandi Moore; a Global Strategist and Management Consultant, specializing in cross-cultural negotiations. Enjoy the interview!

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Brandi Moore

Brandi Moore is a Global Strategist and Management Consultant and has worked internationally for the past decade tacking cultural differences for positive outcomes in negotiations, project management and people management. A frequent speaker and industry expert, she is a columnist at Outsource Magazine, Adjunct Professor at Baruch College, creator of The Global Manager™ program and the author of The Little BRIC Book: Cracking the code for global management of projects in Brazil, Russia, India and China.

Connect with Brandi:

Via her website

Question for you:

  • What difficulties have you experienced in the recent past when you outsourced work offshore?